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Consider this idea: Marketing leadership is shifting from command-and-control to cultivate-and-coach. My early business-to-business marketing experiences included heavy-handed dictation of superlative messaging that the organization was expected to follow. It was the norm for many years, and is still very much alive today. But things are changing. I now find marketing leadership to be more an art of humility, affinity and open confrontation of weakness. Instead of instilling forceful brand and messaging objectives, I find that the most effective marketing leadership comes from instilling strong values and good intentions -- up, down and across the organization. Better products and experiences manifest, and more and happier customers follow.

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The U.K. Office of Communications apparently reported that 65% of kids ages 8 to 11 had Internet access at home in 2007. ("Hey Tommy, how'd you spell Jena Jamison?")

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Google, Microsoft and Yahoo might dominate the search market, but a host of niche players have begun to emerge that hope to turn those little sponsored links at the top and along the sides of search queries into big profits. There's no denying that pay-per-click links need a boost. Only 20% of the 325 people participating in a recent search survey said they occasionally click on sponsored links, according to Piper Jaffray Managing Director Gene Munster, who moderated the panel "Searching for the Future" at the Global Internet Summit 2008 in Laguna Beach, Calif., earlier this week.

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